Analysis of Laser Cutting Market

Today, with the economic environment changes, laser cutting machine market demand, the brand, the competition between manufacturers has been almost white. In this regard, we are intuitive feeling is a laser cutting machine demand for new projects less, the inquiry of the people less, buy the equipment back to the difficult, long cycle, the customer was not so generous and generous, began to picky Pick these four ... ... these are "business" is not good to do the performance, if this will be "a bunch of" messy performance carried out to solve, it will make people feel at ease. However, if the current high powered laser pointer cutting machine industry competition to sum up, the main can be attributed to the brand, price and channels, as well as the service of these major aspects of competition.

Laser cutting machine brand differentiation is the purpose of the product's core strengths or personality differences into the brand to meet the individual needs of the target customer. Successful laser cutting machine brand has a differentiated characteristics, different from the competitors, and then in a consistent form of the brand differences with the customer's psychological needs to connect, in this way the brand positioning information accurately communicated to Market, in the hearts of potential customers to occupy a favorable position. The purpose is to create and develop their own characteristics of the laser cutting machine products, distinctive personality, establish a unique market image, to distinguish it from competitors, effectively determine the product in the customer's mind position. In the burning laser pen cutting machine business and products more and more homogeneous trend, similar products more and more competition more and more intense, in order to break through, companies must be selected according to the actual needs of their own brand positioning strategy, For their own businesses and products to find the right market position.

A laser cutting machine brand is well-known, can get the praise of customers, must be derived from the excellent quality and perfect service, which is the basis of the brand, there is no good quality and perfect service guarantee, no matter how good the brand will Was cast aside by the customer. This is reflected in the market for the purchase of a laser cutting machine products to customers of the brand can continue to buy and recommend to others the enthusiasm. Improve the quality of products and services is to enhance the brand's premise, it is directly related to whether it can become a real brand and brand name.

Here, competition is divided into two parts: product quality and service quality. With the rapid development of metal laser cutting machine in the Chinese market for more than ten years, the threshold of entry is rapidly decreasing, and the metal laser cutting machine is no longer mysterious, but because of the processing level of each enterprise, the manufacturing precision is different, resulting in the efficiency of each brand product , Consumption and stability, and other aspects of the show a big difference, especially compared with foreign brands, even more so. In the future of energy consumption and environmental protection, the role of product quality in market competition will become more and more significant. Services include pre-sale, sale and after-sales service, which pre-sale and sales services can be integrated as a whole, as a sales skills, which is the sales staff need to pay attention to the place. And after-sales service as a separate type of service, has been the 5000mw green laser cutting machine manufacturers, channels more and more attention. Because it is not only a continuation of the transaction services, but also a marketing ideas and ways to build their own high-end after-sales service brand is the next laser cutting machine suppliers to actively practice the direction. We can see, not only manufacturers to strengthen after-sales service, agents at all levels have a new understanding of after-sales service.

But at the same time in the after-sales service also produced a negative phenomenon, one is over-service, maintenance can repair the repair is not the whole change, small repair in the repair, repair overhaul; one is recuperation, maintenance is always The third is to grab services to low-cost, alternatives, etc. to take away the original after-sales service projects, but this type of service team maintenance work simple and brutal , Easy to make money repair items rushing, incurable diseases or due to technology is not in place caused by minor illnesses to become a serious illness disappeared without a trace. In this way, the relationship between businessmen tense, the formation of a vicious circle. Suppliers think that they sell their equipment to customers with meager profits. In addition to providing other benefits, they do not earn other profits. In the event of problems that customers can not solve, they are reluctant to provide services or improve service costs. And the customer that the equipment is their own money to buy, Moreover, the original after-sales service price and market price difference between the larger, who want him to serve who let the service, but the equipment encountered can not solve the problem, manufacturers, agents also Need to do service obligations.

The actual reason for the formation of such a contradiction is only one, that is the cost of after-sales service, that is, the price of competition, mainly reflected in the genuine and high imitation and substitutes on the price difference. In fact, the price of the 3000mw laser pointer cutting machine industry is a sensitive topic, but we can analyze what is about the price of laser cutting machine. Production and transaction costs; information asymmetry; manufacturers and channels of profits.

On the other hand, the larger the production scale, the lower the production cost, but the actual production in the laser cutting machine industry, due to the production scale of the production cost difference is not great. Due to the expansion of production scale can bring low-cost production and procurement advantages, but also bring management costs rise. In the past, large-scale production to reduce production costs are mostly based on low labor costs, but because of China's demographic dividend gradually disappear, the proportion of human resources costs in economic activity is getting heavier and heavier, while the larger, The higher the grade, the higher the investment in human resources management. In order to balance, the difference in production costs is not great, with a low-power laser cutting machine, for example, the international brand and domestic small brand cost difference of at most 1000-2000 yuan, which is priced at 20,000 yuan Laser cutting equipment is normal, because the overall price difference is also about 5,000 yuan.

By reducing the cost of production to improve brand competitiveness is the initial stage of competition, because to a certain extent, the production cost can not be infinitely compressed. In the laser cutting machine homogenization of serious today, the result of excessive crushing production costs is reduced with the quality, shoddy. This is nothing new in the laser cutting machine market. So to improve the brand premium, have to start from other aspects.

The more asymmetric the information, the greater the price change. Information asymmetry was once a major cause of 1000mw green laser cutting machine industry profits, both the objective conditions of social communication communication technology constraints, but also the manufacturers within the regional market information flow restrictions on the subjective reasons. With the gradual deepening of market-oriented information, information asymmetry is being solved, so that the laser cutting machine conventional machine and accessories prices are basically transparent. And with the Internet and other media tools publicity, brand awareness diffusion (non-customer recognition) is very easy and simple. Eliminate information asymmetry, expand the visibility can be done from the different sales channels of laser cutting machine.

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